Marketing insights, without the jargon.
Practical advice on ads, search, websites and growth from the 2B Digital team in New York.
Articles
Is Your Website Losing Leads? A 15-Minute Self-Audit
Most small business websites leak leads in the same five places. Grab your phone and run this 15-minute audit to find out where yours is losing customers.
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Organic Traffic Isn’t Free, But It Compounds: The Real Math of Long-Term SEO
SEO is often sold as free traffic. It is not free, but it behaves very differently from ads over time. Here is a simple model showing when SEO pays...
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Trust Starts Online: 9 Signals That Make Customers Believe You
People will not call a business they are unsure about, no matter how good the offer. Here are nine trust signals customers look for, and how to add...
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Your Competitors Are Online. Here’s How to Size Them Up in 30 Minutes
You do not need expensive software to learn what your competitors are doing online. Here is a free, 30-minute research routine and a simple scorecard...
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Mobile-First: The Phone Test Your Website Has to Pass
Most local customers will meet your business on a phone, often on the go. Here is a hands-on test you can run in ten minutes, and the fixes that...
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Digital vs. Traditional Marketing: How to Split Your Budget and Track Both
The real question is not which one wins. It is which mix brings you customers at a cost you can live with. Here is how to compare channels fairly and...
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SEO Is Not Optional: How Local Businesses Earn a Spot on Page 1 of Google
Very few people ever click to page two. Here is how Google decides who shows up for local searches, and a practical plan for getting your business...
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First Impressions: What Visitors Decide in the First 5 Seconds on Your Website
Before anyone reads a word, they have already decided whether your business looks like the right fit. Here is the five-second test, what it measures...
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