Analytics and optimization
Know exactly what's working.
We set up tracking that connects your marketing to real leads and sales, build dashboards you'll actually read, and use the data to decide where your next dollar should go.
You can't grow what you can't measure.
Most businesses have data everywhere and answers nowhere. Analytics is installed but misconfigured, ad platforms each claim credit for the same sale, and nobody can say with confidence which channel is paying off.
We fix the foundations first, so every form, call and purchase is tracked correctly. Then we bring the numbers into one clear view and use it to make decisions: what to cut, what to scale and what to test next.
What’s included
Everything below comes as standard, planned around your goals and run by senior people.
Tracking audit
We check what's measured today, what's broken and what's missing.
GA4 and Tag Manager setup
Google Analytics 4 and Tag Manager configured properly, with events for every action that matters.
Conversion and call tracking
Forms, calls, bookings and purchases tracked and tied back to their source.
Dashboards
A simple dashboard showing leads, cost and return by channel, updated automatically.
Monthly insights
A plain-English summary of what changed, why it happened and what to do about it.
Testing roadmap
A prioritized list of experiments based on the data, so every month builds on the last.
How it works
Four stops from first call to results. You always know where we are and what comes next.
- 1
Audit
We review your analytics, ad platforms and CRM to see what's tracked and what's missing.
- 2
Fix
We set up or repair tracking so every lead and sale is counted once, correctly.
- 3
Report
You get a dashboard and a monthly summary that answers the questions you actually ask.
- 4
Optimize
We use the data to move budget, improve pages and plan the next round of tests.
What you can expect
One source of truth
Leads and sales by channel in one place, matching what actually happened.
Answers, not data dumps
Every report ends with what we recommend doing next.
Better decisions
Budget moves toward what works, backed by evidence.
Privacy-aware setup
Tracking set up with consent and privacy rules in mind.
Questions, answered
Something else on your mind? Ask us directly
Do I need Google Analytics 4?
Yes. GA4 is now Google's standard free analytics tool. We set it up properly and connect it to your ads and forms.
Can you track phone calls?
Yes. Call tracking shows which ads, searches and pages made the phone ring, so calls are counted alongside forms.
Why don't my ad platforms match my sales?
Each platform counts conversions its own way and often claims the same sale. We set up consistent tracking so you see the real picture.
What will the dashboard show?
Leads, cost per lead, sales and return by channel over time, plus the few numbers that matter most to your business.
Do I need this if I only run one channel?
Yes. Even with one channel, accurate tracking is how you know whether it's paying off and how to improve it.
Works even better with
Stop guessing. Start knowing.
Book a free call. We'll check what your tracking captures today and show you what you're missing.